PROGRAMME

Session 32(V) - Spatial environmental planning

Prof. Georgia Pozoukidou, Dr Dimitra Vagiona

Do pro-environmental attitudes affect the adoption of flying cars in touristic regions?

VR3 Friday 3 September 13:30 - 13:45

The decarbonization of the transportation sector requires the adoption of low-carbon power sources and technological progress in vehicles’ energy efficiency. Flying cars constitute innovative transport modes that have exploited technological advancements such as electrification to provide a more sustainable urban and inter-urban landscape. Existing literature has focused on the technical characteristics, while few studies have investigated flying cars in terms of their environmental footprint. In tandem, research on the adoption of flying car and its relationship with their environmental aspects is still scarce. This paper aims at enhancing the current literature by investigating whether end-users environmental attitudes might affect their perception towards flying cars. To achieve this, a questionnaire survey was conducted gathering attitudes and perceptions regarding flying cars from 202 people. The collected data are used to estimate a regression model explaining the effect of their pro-environmental attitudes on their perception towards flying cars. Results indicate that flying cars’ perceived environmental footprint and low income affect negatively the perception towars them, while females seem to be more positive with this concept.